If you're looking for pants for your next hiking adventure, travel destination or daily commute, you need a pair of DUERs. Founded by denim pioneer, Gary Lenett, this innovative brand is as functional as it is fashionable. From fleeced-lined jeans to keep you warm during those cold Toronto months, to surviving Raincouver in waterproof denim, you’ll never have to sacrifice style, no matter where the day takes you.

Event Locations: 
Toronto & Vancouver

Objective:
To promote DUER’s Cold Weather collection, Vive executed a public relations campaign to secure unpaid placements in Vancouver and Toronto based media, as well as coordinate fittings between DUER and selected press. 

 

The campaign spanned two themes, and both included private and public events: Vancouver's “Stay Dry” Pop-Up, and Toronto's “Fireside” Pop-Up. 

 

Results: 

14 press placements 

Potential media impressions: 509,311, 980

 

Notable Coverage:

© 2016 Vive Social Marketing

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