Happy Planet

Social Media | Videography | Photography

Service: We’ve partnered with the Happy Planet team to spearhead, revamp, and execute their social media strategy.

Strategy: After conducting market and competitor research, we created a social media strategy with an emphasis on Instagram and Facebook and a focus on brand awareness and community building. This strategy includes engaging, scroll-stopping imagery and video content - all created in-house - paired with on-brand copy. Alongside content ideation and creation, we also handle all social media posting, engagement, customer service, and social ad spend.

Results: After managing Happy Planet’s social media for only one year, we achieved results over and beyond their goals for impressions (+124%), engagement (+327%), website visitors (+3,739%) and social media followers (+111). Next, we successfully reached their long-time goal of increasing their Instagram following to 10k, taking their followers from 6,576 to 10,115 (+53.8%) within just 6 months.

A notable campaign includes the launch of their new Oatmilk in the U.S. The team asked Vive to come up with attention-grabbing creative, and in response our team shot and produced a set of stop motion videos that involved personifying their Oatmilk. These collectively resulted in 83,639 reach, 95,156 impressions, and 13,252 engagements. 

© 2016 Vive Social Marketing

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