Over 80,000 Canadians are diagnosed with skin cancer each year. Heading into the summer months, Jamieson Vitamins wanted to build a campaign to promote sun safety. Focusing on driving awareness on a national level, as well as an experiential campaign within Toronto, we created the Sunshine Box Pop-Up.
To promote Jamieson’s Vitamin D products, position the brand as a leader in sun safety, and raise money for the Canadian Cancer Society.
For this campaign, we developed a multi-tier strategy to maximize the results of the Sunshine Box. Phase 1 included a gifting program where we gifted over 60 Sunshine Boxes to media and influencers.
We also partnered with fellow Canadian companies to include their product in the box, along with limited edition Jamieson swag. Over the course of the campaign, we ran a total of four social media giveaways.
Phase 2 of the campaign was a Sunshine Box pop-up at Peace Collective on Ossington Avenue.
Total social impressions:
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Total Social Media Contest Likes:
7,900 likes to the post
New Instagram followers:
Total potential reach: