Since its founding in 2009, MOD Developments has grown to become one of Toronto’s most innovative firms, specializing in high-density development with a focus on architectural excellence, heritage preservation, and city-building.
Services: Social Media, Community Management, Content Creation
Objective: To establish MOD’s social media channels, grow an organic, engaged following, and create brand recognition both on and offline.
Strategy: Building their social media from the ground up, we created new assets in the form of photography, graphics, and gifs, to bring the brand to life and share their impressive work throughout the GTA. This includes touring neighbourhoods throughout Toronto to showcase their developments and their new state-of-the-art presentation centre. We also profiled staff to give a behind-the-scenes look at the company and decades of collective experience in the industry. To further build an organic buzz, we managed partnerships with complimentary brands throughout Toronto for social contests.
Grew the Instagram following by 2500%
Increased post reach by 75%
Averaged 150 new organic Instagram followers per month
Averaged 20 interactions per day (likes, comments, inquiries)